Merkle selects Firstlogic data quality software

La Crosse, Wis. - Merkle Inc., has selected La Crosse-based Firstlogic's Information Quality Suite, a data quality software solution, to modify their data management and customer results.

Information Quality Suite offers customers the ability to customize and aggregate information, cleanse and match hundreds of millions of rows of data, and provide association and householding capabilities. Users also have the ability to have complete views of information on current or prospective customers.

Merkle, database marketing agency based in Lanham, Maryland, serves clients in a variety of industries such as financial, insurance, catalog/retail, and fundraising. Their services include strategic marketing and consulting, business intelligence and analytics, development and maintenance of marketing knowledge centers, data products, and direct mail production and processing services.

"Merkle was experiencing growing demands from customers, and required a highly scalable data quality solution that could readily keep up with demand," said Firstlogic President Eric J. Lieberman in a release.