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Jellyfish partners for sales tracking technology

WTN News

May 1, 2007

Madison, Wis. - Online retailers that want to access the cost-per-action advertising model of Jellyfish.com have no more barriers following its decision to partner with Channel Intelligence, according to an executive with the Madison-based shopping search engine.

Greg Kaldor, vice president of merchant services for Jellyfish, said the company will now be able to offer Channel's sales tracking technology in combination with its cost-per-action model.

Jellyfish was launched in 2006 as an alternative to price-per-click advertising models, which is still the most prevalent advertising model on the Internet.

With this integration of the sales tracking and the cost-per-action advertising model, Kaldor said “the road has been paved” for retailers to jettison cost per click.

Jellyfish's model also calls for sharing advertising dollars with consumers and eliminating click fraud for advertisers.

“They [competitors] are only concerned about the clicks,” Kaldor said. “As cost-per-action service, we need to know when the transaction happens.”

The partnership will make Jellyfish's system fully accessible to Channel Intelligence's stable of over 100 merchant partners, and allows Channel Intelligence retailers to easily integrate their product catalogs into Jellyfish.

Channel Intelligence, which is based in Celebration, Fla., provides marketing services for large Internet retailers. The retailers ask the company to market their products online, including to comparison shopping engines like Jellyfish.

Steven Roth, vice president of product management for Channel Intelligence, said it will be easy to integrate the sales data of the retailers back to Jellyfish for the purpose of sharing the percentage of the sale with the end customer.

Jellyfish has secured $5 million in capital in a funding round led by Kegonsa Partners to execute its plan for customer adoption.

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Comments

Jason W. responded 2 years ago: #1

I cant say that I ever thought there was anything novel about this concept that distinguished it from other pay-per-action websites which allow buyers to sort by price. Success or failure was going to be determined by how well the concept was executed. After having observed the site and done quite a bit of comparison shopping, I have come to the conclusion that, generally speaking, the jellyfish.com post-rebate prices are not lower than those offered by major retail websites. Add to that the customers wait for the cash rebate and the sites clunky search and browse functionality and I think we can see why jellyfish will not become a major player in this arena. In all honesty, jellyfish.com is not even a good stop to make when doing comparison web shopping because of the average price points and compromised comparability due to the cash rebate waiting period. At the end of the day, jellyfish.com is another marketing gimmick that lacks substance.

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