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Digest
The online generation gap narrows
Source: The eMarketer Daily
February 3, 2009
Safe assumption: Teens are online.
Unsafe: Retirees aren’t.
About nine out of 10 US consumers ages 12 to 24 use the Internet. That is not surprising. But more than one-half of those ages 65 to 69 are online as well, and Internet-using 70-to-74-year-olds make up 45% of people that age, according to the Pew Internet & American Life Project.
Pew noted that the biggest increase in Internet use since 2005 was in the 70-to-75-year-old age group; just over one-quarter of them were online in 2005.
Read more
Unsafe: Retirees aren’t.
About nine out of 10 US consumers ages 12 to 24 use the Internet. That is not surprising. But more than one-half of those ages 65 to 69 are online as well, and Internet-using 70-to-74-year-olds make up 45% of people that age, according to the Pew Internet & American Life Project.
Pew noted that the biggest increase in Internet use since 2005 was in the 70-to-75-year-old age group; just over one-quarter of them were online in 2005.
Read more
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