Michigan, Wisconsin in top 10 of social media mentions

The University of Michigan was ranked the number one college in a recent survey based on measurements of social media mentions and Internet traffic according to an independent national analysis, topping Harvard University, previously ranked number one, and accompanying UW-Madison in the top 10.

“We wanted to measure what people mean when they say ‘it’s a good school.’ A school’s name is a trademark. College names become brands and we want to measure the strength of that brand,” said Paul Payack, The Global Language Monitor president and chief word analyst.

Schools are ranked based on the number of times they are cited in electronic databases, social media and blogs among other forms of media, Payack said. Some schools receive hundreds of millions of citations and the survey has found the number of citations usually positively correlates to a college or university’s academic prestige.

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