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How to run an online contest

A year ago we launched the ReadWriteWeb Guide on Community Management with the knowledge that "Community Manager" would become an increasingly popular job title. Since then, the requirements of keeping your customers engaged have become more demanding. According to one report, contests are becoming increasingly popular. ReadWriteWeb caught up with Strutta CEO Ben Pickering, to find out what businesses can do to generate more participation from their contests.

Similar to Wildfire Apps and Meme Labs, Strutta lets you collect user-generated content and showcase it in a seamless web contest experience. Users can upload videos and photos, vote on other contest content and promote entries to their Twitter and Facebook friends.

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