CPM Marketing Group, Announces Alliance for Healthcare Technology

The multi-state partner ship will combine complimentary services from each organization, enabling healthcare providers to improve health, patient loyalty, business development and return on investment. These include CPM's integrated patient relationship management tools such as comprehensive databases, predictive segmentation and variable digital imaging, and the MHASC's Interactive Data System (IDS) planning tools.

The MHA has an outstanding reputation and is a leader in education and data services for Michigan hospitals," said Doug Zarvell, CPM vice president. "This partnership will allow us to better grasp and respond to challenges Michigan providers face so we can better customize our solutions for each provider."

"We were particularly impressed with the wide array of services available from CPM including data warehousing to customized newsletters to campaign tracking systems. We look forward to helping our member hospitals better serve the needs of their communities by identifying individuals who are most likely to require health services and by building long-term loyalty." noted Bob Zorn, director of data services of MHASC