Marketing

• Digital cinema is changing the industry, just not rapidly
  (2008-03-24) The original Star Wars was groundbreaking in many aspects, including its use of Dolby's four-channel surround sound. So stunning was...
• Big Brother is watching, privacy barriers are tumbling down
  (2008-03-18) Private information is increasingly being collected and used, and columnist Paul Gibler weighs in on cases where this has riled...
• High-end exports can distinguish Wisconsin in China's emerging markets - for now
  (2007-09-11) Wisconsin businesses can maintain and even build upon their edge in the emerging Chinese market by staying innovative, an approach...
• Quincy Bioscience launches new anti-aging product
  (2007-09-05) After more than a decade of research, Madison's Quincy Bioscience has introduced Prevagen, a product that is specifically...
• Is your brand name healthy and robust, or injured and irrelevant?
  (2007-08-21) Brand names are only international, and you can discard all the books that say otherwise, according to columnist Naseem Javed....
• Efforts to pitch Wisconsin business need a fresh approach
  (2007-08-08) When it comes to promoting Wisconsin as a business location, the state's approach and the resources devoted to it have...
• Clicks that stick: Re-targeting users that leave your website
  (2007-08-07) A telling statistic in online sales is that 98 percent of Internet shoppers leave e-commerce sites without buying, but the...
• 583 reasons to wonder: Is e-mail dead or alive?
  (2007-08-04) E-mail, part of the first generation of Web technologies, might be crumbling under its own weight, according to columnist Paul...
• David Brooks: Segmented nation looks for solidarity amid IT-powered niches
  (2007-06-11) Political commentator David Brooks visited Madison last week to lend his views on why America is becoming such a “niched”...
• Internet-enabled niche markets take center stage
  (2007-06-05) Lindsay Stone & Briggs' annual Brandworks University is focused on niche marketing, which offers an alternative to the “one-size-fits-all” approach....