Marketing

• Nowhere to hide: buyer behavior in a connected world
  (August 15, 2008) Window shopping isn't dead, it has simply moved into a different dimension. This is a dimension where your business...
• What do you think about the new rules under the CAN-SPAM Act?
  (August 12, 2008) Businesses that rely heavily on Internet marketing and business communications are keenly aware of the Federal Trade Commission's CAN-SPAM act...
• Chicago's ad:tech: The big brand idea strikes back for advertising
  (August 7, 2008) Chicago—With a rumbling national economy looking in and the lines definitely blurring between video, audio, content and telecom delivery, 2008's...
• Who owns the mark "Entrepreneur"?
  (July 7, 2008) Is the word "entrepreneur" capable of exclusive appropriation by anyone? Columnist Deborah Wilcox reviews trademark law and some entrepreneur-related cases
• TomoTherapy claims marketing boost from challenge to competitor
  (July 2, 2008) The Madison medical-device manufacturer offered $250,000 to cancer centers
• Digital cinema is changing the industry, just not rapidly
  (March 24, 2008) Just as the surround sound in the original Star Wars took 20 years to become universal, expect a slow curve for digital cinema.
• Big Brother is watching, privacy barriers are tumbling down
  (March 18, 2008) The doors between private and public information continue to be shoved open, and columnist Paul Gibler explores how
• High-end exports can distinguish Wisconsin in China's emerging markets - for now
  (September 11, 2007) Wisconsin businesses can maintain and even build upon their edge in the emerging Chinese market by staying innovative, an approach...
• Quincy Bioscience launches new anti-aging product
  (September 5, 2007) After more than a decade of research, Madison's Quincy Bioscience has introduced Prevagen, a product that is specifically...
• Is your brand name healthy and robust, or injured and irrelevant?
  (August 21, 2007) Brand names are only international, and you can discard all the books that say otherwise, according to columnist Naseem Javed....