Marketing

• Social media drives referrals and opportunities for B2B
  (September 1, 2009) Question: How effective is social networking for B2B (industrial) marketing?
  Answer: Social media can be a powerful tool for B2B marketers...
• Product managers & marketers: What the Internet of things means for you
  (August 11, 2009) ...
• Influence and Money: The Whuffie Factor and social media
  (August 10, 2009) Social capitalism — the capital you gain through your ability to influence other people — isn’t a new phenomenon. ...
• Sweat and dollars: Strong social media programs grow in tight spaces
  (July 17, 2009) Although many marketers have been asked to slash their budgets due to the economy, Social media programs are still growing...
• A $25 million press release
  (July 8, 2009) ...
• CRM is social. Social networks make CRM conversational.
  (July 6, 2009) Viewing profiles? Capturing recent information? Tracking communications? Building lists? Predicting activities? The Customer Relationship Management (CRM), processes a company uses...
• Social media is key for professionals in a weak economy
  (June 22, 2009) Net worth and consumption are falling. Unemployment and interest rates are rising. The economic outlook is weak for years. What...
• My personal guarantee: No one has EVER complained about your company using social media
  (June 10, 2009) Since the beginning of social media, no one has ever COMPLAINED about your company using social media. I can guarantee...
• How Twitter's staff uses Twitter (and why it could cause problems)
  (June 8, 2009) ...
• Digital marketplace: Welcoming Gen Y to the workforce
  (May 19, 2009) LinkedIn might be the number one recruiting website for reaching Generation X and older, but Troy recently learned that ...