Marketing

• Companies object to Google policy on trademarks
  (May 15, 2009) When Audrey Spangenberg idly typed “FirePond,” the name of her small software company, into Google this year, she was not...
• Gaming industry wants film credits to survive
  (April 22, 2009) Filament Games is a small Madison firm that wants to be the developer of the "Citizen Cane" of educational games....
• Clicks that stick: Re-targeting users that leave your website
  (April 22, 2009) Ninety-eight percent of Internet shoppers leave ecommerce sites without buying, which is why Internet-savvy marketers are starting to use re-targeting...
• Innovating Innovation!
  (April 15, 2009) This is Part Two of three short excerpts from the first chapter of his new book, The Innovation Zone,...
• Search engine optimization: What’s the word?
  (April 15, 2009) Most effective search engine optimization (SEO) tactics have one thing in common: keywords. By anticipating the search terms used by...
• Missing link? In-text ads swap clutter for context
  (April 8, 2009) The prevalence of online banners and text ads have made all but the most annoying online ads nearly transparent to...
• Do-It-Yourself magazines, cheaply slick
  (March 30, 2009) ...
• Google lets go of 200 marketers
  (March 27, 2009) ...
• Bank of America defends sports sponsorships
  (March 17, 2009) ...
• Ad projections cut for social networks
  (March 17, 2009) ...