Marketing

• The online generation gap narrows
  (February 3, 2009) ...
• Nowhere to hide: buyer behavior in a connected world
  (August 15, 2008) Window shopping isn't dead, it has simply moved into a different dimension. This is a dimension where your business...
• What do you think about the new rules under the CAN-SPAM Act?
  (August 12, 2008) Businesses that rely heavily on Internet marketing and business communications are keenly aware of the Federal Trade Commission's CAN-SPAM act...
• Chicago's ad:tech: The big brand idea strikes back for advertising
  (August 7, 2008) Chicago—With a rumbling national economy looking in and the lines definitely blurring between video, audio, content and telecom delivery, 2008's...
• Who owns the mark "Entrepreneur"?
  (July 7, 2008) Is the word "entrepreneur" capable of exclusive appropriation by anyone? Columnist Deborah Wilcox reviews trademark law and some entrepreneur-related cases
• TomoTherapy claims marketing boost from challenge to competitor
  (July 2, 2008) The Madison medical-device manufacturer offered $250,000 to cancer centers
• Digital cinema is changing the industry, just not rapidly
  (March 24, 2008) Just as the surround sound in the original Star Wars took 20 years to become universal, expect a slow curve for digital cinema.
• Big Brother is watching, privacy barriers are tumbling down
  (March 18, 2008) The doors between private and public information continue to be shoved open, and columnist Paul Gibler explores how
• High-end exports can distinguish Wisconsin in China's emerging markets - for now
  (September 11, 2007) Wisconsin businesses can maintain and even build upon their edge in the emerging Chinese market by staying innovative, an approach...
• Quincy Bioscience launches new anti-aging product
  (September 5, 2007) After more than a decade of research, Madison's Quincy Bioscience has introduced Prevagen, a product that is specifically...