Marketing

• It takes more than money to reach the top
  (December 19, 2006) With the changing rules of search, the highest bidder may get into the game, but there is no guarantee of...
• Getting the most from Google dayparts
  (November 7, 2006) Google advertisers have the opportunity to engage in dayparting, a strategy that allows them to advertise online at certain segments...
• Lights, cameras, action: The state of online video
  (October 28, 2006) The promotional aspects of online video have not been lost on the Smirnoff Vodkas and the Nestles (Butterfinger chocolate bars)...
• Risks and returns: Building a search engine marketing portfolio
  (October 16, 2006) Search engine marketing campaigns are not meant to be created and left alone, they must be actively managed, according to...
• Start-ups "down under" not captivated by Web 2.0
  (September 15, 2006) While the Australian and New Zealand tech markets have yet to catch the Web 2.0 craze, there is plenty of...
• Search engine optimization: What's the word?
  (September 13, 2006) Since most effective search engine optimization (SEO) tactics require good information about keywords, marketers may want to employ a little...