Search for author:"Naseem Javed" returned 45 results.

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• Is your brand name healthy and robust, or injured and irrelevant?
  (2007-08-21) Brand names are only international, and you can discard all the books that say otherwise, according to columnist Naseem Javed....
• Branding around the community brand concept
  (2007-04-25) In the battle of brand images, the theme-based city is becoming dominant in certain areas. In this edition of Name...
• The “I” of the storm: iPhones, iPains, and iProblems
  (2007-01-16) Not-so-clever “iconization” is no substitute for smart, savvy branding, as many companies have discovered. Columnist Naseem Javed has had just...
• Is your brand worth billions?
  (2006-05-01) Is your brand valuation worth a billion dollars today? Maybe yes or maybe no, but it surely is worth something...
• Job hunting the Air Google way
  (2006-01-31) Silicon Valley's current enfants terrible – Google’s brilliant duo – have given the global populace wings to soar over towns...
• When will the Internet be divided among nations?
  (2006-01-02) This fight over ICANN, the Internet Corporation for Assigned Names and Numbers, is all about a golden key. Without it,...
• Does your company have an identity crisis?
  (2005-11-16) Corporations that develop clear messages and clearly communicate their story to the public are the real winners. Corporate image building...
• Branding smells
  (2005-11-07) The smell of armpits, dirty laundry, and soiled diapers are all now highly sought-after scents, as companies, pursuing smelly-branding have...
• The winners and losers of the internet break-up
  (2005-11-02) In the golden haze surrounding the mystic city of Tunisia, a small group of elite merchants of the information age...
• When TV surrenders to Web...
  (2005-10-24) It is happening right now. Media executives, mostly in denial, are shunning the subject. Smart ones are coming up with...