Search for author:"Troy Janisch" returned 67 results.

→ Most recent first   → Strongest keyword matches first

• Social media enables marketing ‘by the numbers’ using new data models
  (2009-11-04) The biggest byproduct of the world economy? Data. This makes it difficult to overlook the implications complex mathematical models have...
• Freeconomics: What a “Free”marketplace means to marketers
  (2009-10-19) One of the biggest obstacle to marketers in the 21st century? The common penny. Getting consumers to pay “anything” to sample...
• Google Sidewiki: Website browsing with a side of chaotic insight
  (2009-09-29) What happens when you decide to let anyone leave comments on any website they visit? Google Sidewiki. Although Google Sidewiki isn’t...
• Social media drives referrals and opportunities for B2B
  (2009-09-01) Question: How effective is social networking for B2B (industrial) marketing? Answer: Social media can be a powerful tool for B2B marketers...
• Influence and Money: The Whuffie Factor and social media
  (2009-08-10) Social capitalism — the capital you gain through your ability to influence other people — isn’t a new phenomenon. ...
• Sweat and dollars: Strong social media programs grow in tight spaces
  (2009-07-17) Although many marketers have been asked to slash their budgets due to the economy, Social media programs are still growing...
• CRM is social. Social networks make CRM conversational.
  (2009-07-06) Viewing profiles? Capturing recent information? Tracking communications? Building lists? Predicting activities? The Customer Relationship Management (CRM), processes a company uses...
• Social media is key for professionals in a weak economy
  (2009-06-22) Net worth and consumption are falling. Unemployment and interest rates are rising. The economic outlook is weak for years. What...
• My personal guarantee: No one has EVER complained about your company using social media
  (2009-06-10) Since the beginning of social media, no one has ever COMPLAINED about your company using social media. I can guarantee...
• How to build social media programs with confidence
  (2009-06-01) While most marketers recognize the importance of social media, many say they don’t understand it enough to integrate it correctly...